- Client: IAAF
- Agency: motus
- Services: Creative & technical lead
- Animation & Motion Graphics: Stephan Geitz
Illustration & Charakter Animation: Michael Illi, Thomas Gilke, Ludwig Maertins
We developed 95 spots in which the World Cup mascot is representing the different disciplines. In addition, there were also numerous crowd animation spots.
“Rhythmic Clapping” and “La Ola” are two of the spots, which were encouraging the audience to action. All spots were shown during the World Cup on the big screens in the Olympic Stadium. A genuine innovation are the infotainment clips in which Berlino explains selected disciplines by descriptive comparisons.
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