• Client: ARD Hauptstadtstudio
• Agency: motus
• Services: Conception, Planning, Creation, Text

ARD goes underground

I brought the world's largest public broadcaster to the underground with an Ambient Media Campaign. Kick-off was a series of subway window stickers on which the spectrum of ARD is presented in a fun way.

By establishing a relationship between the advertising and the passenger sitting beneath I increased the effective advertising space. That way it is assured that the ad does not get lost in the information overload.

Advertisements in city, program and school magazines, commercials in the underground television, postcard distribution and online banners were established as a flanker strategy.